New Formulas: E-Commerce, FMCG and the Future of Retail

China's FMCG and e-commerce sectors are evolving at breakneck speed. From new retail to the fusion of data, creativity, and AI, consumer brands are reinventing how people discover and interact with products. This session gathers start-up founders, investors, and industry professionals in an open exchange of ideas and experiences, exploring how new retail models are being built, challenged, and scaled in today's fast-moving market. Includes a panel talk on China-Europe Consumer Strategies: Innovation, Trends, and Challenges, and startup pitches from 6 selected startups.